Predicting and Changing Behavior: The Reasoned Action...

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Predicting and Changing Behavior: The...

Predicting and Changing Behavior: The Reasoned Action Approach

Name: Predicting and Changing Behavior: The Reasoned Action Approach
ISBN: 9781138995215

Martin Fishbein, Icek Ajzen

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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

Kategori:

Society, Politics & Philosophy - Social Sciences

Tahun:

2010

Penerbit:

Psychology Press

Bahasa:

english

Halaman:

538

ISBN 10:

1138995215